4 Gift Card Distribution Opportunities You Might Be Missing Out On
Gift card programs thrive when businesses explore alternative distribution channels beyond traditional brick-and-mortar retailers. Expanding your distribution to an omni-channel strategy can increase sales, attract new customers, and enhance brand reach. More importantly, omni-channel distribution can ensure your programs stay relevant! Here are three gift card distribution opportunities that could help grow your program.
1. PIN-on-Receipt (PoR)
PIN-on-Receipt (PoR) is an alternative to traditional plastic gift cards. Customers receive a gift card PIN printed directly on their receipt at checkout. This method eliminates the need for physical inventory, reduces shrinkage risks, and allows seamless in-lane activation. PoR is particularly beneficial in high-traffic retail environments or cash-based markets, providing convenience while keeping distribution costs low.
2. Buy Now Pay Later (BNPL)
Buy Now Pay Later (BNPL) services are reshaping gift card distribution by allowing customers to split gift card purchases into smaller, interest-free payments through providers like Afterpay and Klarna. This flexible payment option makes gift cards more accessible and increases purchase values, especially during peak shopping seasons. By integrating BNPL into your gift card distribution strategy, brands can attract budget-conscious consumers and increase engagement.
3. Loyalty, Rewards & Incentive Programs
Tapping into the potential of Loyalty, Rewards and Incentive sites (B2B) to sell Gift cards is vital to any successful omni-channel program. This channel now accounts for over 50% of sales for many successful gift card programs. Consumers redeeming loyalty points to acquire a gift card is a great way to drive incremental gift giving sales, or increasingly, self-use purchases. Selling gift cards via loyalty, rewards and incentive programs offer consumers an easy way to experience your brand for the first time, which makes it a compelling customer acquisition channel. Managing the multitude of B2B channels is key to maximizing gift card sales in 2025
4. Bulk Purchasing
Corporate and bulk gift card sales present a significant opportunity for businesses looking to expand their gift card distribution. Companies often buy gift cards in large quantities for employee rewards, client appreciation, and holiday incentives. Establishing a streamlined ordering process and offering volume-based discounts can make bulk purchasing an attractive option for corporate clients
Final Thoughts
Exploring alternative gift card distribution channels can unlock new revenue streams and enhance customer engagement. Are you interested in optimizing your gift card strategy? Fill out the contact form below to discuss how we can help expand your program!